Your dark secret. The embodiment of understated luxury and subtle elegance in every velvet-black detail. This deep shade, reminiscent of the midnight sky, evokes a sense of refined calm, transforming your daily brushing ritual into a moment of aesthetic pleasure.
The Apriori® toothbrush, developed in collaboration with dental experts, merges impeccable design with effective oral care. Its asymmetrical head and densely packed bristles, crafted from innovative plant-based fibers, deliver a thorough yet gentle clean, safeguarding your enamel and gums.
Bristle type: medium, plant-based
Bristle diameter: 0.17 mm
A design that speaks the language of minimalism, paired with a conscious approach to sustainability. Thanks to its patented silhouette and matte finish, the toothbrush fits comfortably in hand, using 30% less material than conventional designs.
The refined, biodegradable cardboard packaging is fully recyclable — crafted for those who seek beauty not only in design but in conscious choices.
Midnight Black is more than just a toothbrush, it’s your sophisticated choice.







