Risk-Free Returns By Creoate

Wholesale Beauty Products Suppliers

Independent Beauty Suppliers from the UK and Europe


BEST SELLERS? Shop handpicked bundles

Shop Best Sellers

EASY RETURNS first order with all brands | 60 day returns

LATEST DEALS? Shop weekly deals here

Shop Deals

NEW ARRIVALS? Shop latest brands ?

See What's New

RISK FREE RETURNS first order with all brands | 60 day returns

Trends may come and go, but the beauty industry as a whole is growing steadily. Whether you’re looking to sell giftable skincare in your store, or restock your salon or spa, we have you covered. Discover a wide range of beauty products in wholesale quantities, with everything from high-quality wholesale cosmetics to luxurious wholesale skincare products and tools, all from independent beauty store suppliers across the UK, USA, and Europe. And with vegan, handmade, and eco-friendly options available, you can be sure your beauty products match your values.

What kind of wholesale beauty products can I find on CREOATE?

With hundreds of beauty wholesalers selling through CREOATE, you’ve got plenty of choice when it comes to stocking your shop, spa, or salon with wholesale cosmetics and beauty products. Whether you’re a shop owner, beautician, or work in cosmetology, you’ll find the right products for you from suppliers near and far.

If you’re looking for skincare products, we have everything from science-backed serums to organic scrubs, as well as trending tools like gua shas and jade rollers. Our sellers also stock plenty of makeup products, from foundation to lip gloss, and everything in between. If you’re after something more relaxing, there’s also a wide range of bath products, including bath bombs and bath salts. And nails and hair get a look in too, with shampoo and conditioner for different hair types, as well as nail polish and nail care products. 

Not sure where to start? With beauty bundles, sellers assemble a collection of their beauty products that work well together, giving you the perfect beauty starter pack if you’re new to selling in this category.

CREOATE’s sellers and distributors come from across the UK, US and Europe, but many will be able to ship orders in under three days, meaning you won’t have to wait long to stock these beauty supplies in your store. And you have 60 days to send back anything that doesn’t sell, too — just make sure you don’t open any beauty products you want to return.


What’s a ‘good’ margin for beauty products?

We recommend looking for a margin of about 35-40% when stocking beauty products and toiletries, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened.

However natural skincare and makeup may have an expiry date, as it doesn’t contain the normal preservatives that give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.

How do I know if these products meet beauty regulations in my country?

CREOATE sellers are responsible for ensuring that their products and packaging meet the requirements for each country they supply to, and can exclude any countries they’re not yet ready to sell to. So if you’re buying from CREOATE, you should only see products that match the requirements for your selected country. If you have any questions on this, please reach out to us on live chat.

Why should I buy wholesale beauty items from CREOATE?

While you can often buy wholesale beauty products directly from suppliers, you’ll get a lot more choice when you shop through CREOATE, with over 1,180 brands (and counting!) selling together in one place. 

We want to make shopping for your store as easy as shopping for yourself. It’s why we offer retailers 60-day returns, and make it easy to shop from multiple sellers in one place, and check out just once. And with many suppliers offering lead times of under a week, you won’t have to wait long to stock these products in your store, or need to plan your assortment months in advance.