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It is said that the eyes are the windows to the soul. With makeup tutorials and review content on social media as popular as ever, customers are seemingly always on the lookout for the next trending look to enhance them. Help your customers highlight their most captivating assets with our selection of high-quality wholesale eye makeup from suppliers across the UK, wider Europe, and the US on CREOATE.

Our eye makeup comes in different shades and pigments. These will make sure you look great on your night out or everyday occasion.

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What kind of wholesale eye makeup can I find on CREOATE?

On CREOATE, you’ll find everything you need for a full beauty makeover. Among our wide selection of wholesale makeup and beauty products, you’ll find lip care and face makeup. Within our selection of eye makeup, you’ll find bulk eye shadow palettes in a rainbow of colours, from subtle neutrals to more bold and vibrant hues. You’ll also find eyeliner wholesale, as well as wholesale mascara, primer, and more. For makeup removal, be sure to check out our range of wholesale skincare for facial cleansing options, facial scrubs, exfoliators, and more.


How big is the eye makeup market?

According to Statista, in 2024, the revenue in the global eye makeup market is expected to reach a staggering $27.47 billion, with a steady annual growth rate of 3.56% from 2024 to 2028 (CAGR). The US stands out as one of the top revenue generators. With this in mind, why not cash in on the popularity and get stocked up on eye makeup for your store today?

What are the best-selling eye makeup products?

One of the best-selling eye makeup products is mascara. As a daily staple for many, we can see why. Just a touch of waterproof, volumising mascara can do wonders for brightening and opening up the eyes. Eyeliner is similarly popular due to its versatile nature, making it useful for day-to-day use, and more dramatic looks. Eye shadows and eye shadow palettes of course, are also very popular.

Can I find cruelty-free and vegan eye makeup products on CREOATE?

Absolutely! Many of our sellers offer a range of cruelty-free and vegan eye makeup products. Look for the specific labels and certifications in the product descriptions to make sure you’re choosing products that align with your values. In fact, for an even more curated selection, check out our Eco-friendly Beauty Products Collection.